Outward Bound Australia
UI Design for Public Website
Challenge
In late 2020, Outward Bound Australia reached out for help to refine their public website. The existing state of the site had poor Information Architecture, did not showcase the key offering - adventure content and had a terribly limiting Wordpress theme unfit for the quantity and diversity of content.
Solution
The interface design was crafted with the hierarchy of content top of mind. Adventure and Program content is prominently showcased to draw users in via paths catering to the audiences level of familiarity with the organisation and preferences. For the development phase of this project I partnered with KND Digital.
