Raisonne´
Brand & UX Design for Web Application
Challenge
Raisonne is a one of a kind curated gallery experience for NFT art enthusiasts and artists. I was engaged directly to design the brand, collaborate on feature sets, design the prototype, test and iterate the responsive web application.
The audience for the app was particularly savvy and had high expectations on experience design which proved to be a great challenge and lead to lots of valuable insights in usability testing sessions.
Solution
A considered, immersive experience that intuitively collates artworks, collections and artist biographical information in a cohesive experience like no other in the market. The App aims to bridge a gap in knowledge around NFT art making it more accessible to broader audiences benefitting both artists and new NFT art appreciators. The design prototype underwent a round of usability testing with influential NFT lovers and creators around the world. Testing uncovered some great insights and helped validate the market-fit for the product.
The MVP is highly anticipated and currently in development with a drop expected in 2024.
