Wildlife Wonders -
Customer Engagement Tool
User Experience, UI Design for Customer Engagement Tool & Poster Design
Challenge
Wildlife Wonders operate a research, wildlife conservation and ecotourism organisation in the stunning are of Cape Otway South West of Melbourne, Victoria. Whilst the organisation was gaining momentum with their guided tours, they had no way of capturing tour attendees perceptions of the tours, communicating with them afterwards nor providing an opportunity to raise of funds via donations to help the organisations sustainability.
Solution
Our solution was to create a tool which would facilitate customer engagement once people had completed their tour in the centre's reception. The system was designed to facilitate tour ratings, feedback, donations and email communications subscriptions in a simple interface on a number of ipad stands within the reception. To avoid lines behind the ipad kiosks we also created posters to promote the tool, each with a QR code to launch a mobile optimised version of the system.
